This is a brief visual history of the 17th International Symposium on Electronic Art (ISEA2011 Istanbul). The visual design that was part of the conference contributed to make of ISEA2011 Istanbul a very special event. My thanks go to Deniz Cem Onduygu, the art director, who worked with me throughout this process and to Onur Yazicigil, a colleague at Sabanci University. Small design and typographic ‘inventions’ contributed to the overall look of the conference. The photographic documentation is by Stephanie Paine.